아래 지문을 읽고 3분 내에 정답을 맞춰 댓글로 남겨보세요!
지문)
At a campus café, a new “medium” cup appears overnight—priced just high enough to make the largest cup look like a bargain. Online, a subscription boasts free shipping, though the monthly fee quietly rose to cover it. In one study hall, students sign an ethics pledge at the top of an exam; in another, they sign nothing. Across these ordinary scenes, choices shift in patterned ways: a purposely inferior option steers buyers toward a target; an arbitrary first price tethers later judgments; a zero price overwhelms sober trade-offs; and mere possession inflates value. If people were flawless calculators, such framing would be harmless decoration. Yet the regularity of these shifts suggests otherwise: when social cues collide with market cues, cooperation can plummet; when deadlines are self-imposed, procrastination recedes; when a signature comes before a task, minor cheating declines. The practical lesson is not that humans are hopelessly erratic, but that their departures from rationality are systematic. Thus, the wiser response is to treat those patterns not as moral failings to scold away but as ________________, redesigning defaults, frictions, reminders, and information flows so that the easy path is also the wise one.
Vocabulary
decoy effect | diːkɔɪ ɪˈfɛkt | 유인(꼬리표) 효과 |
anchoring | æŋkərɪŋ | 기준점 효과 |
endowment effect | ɪnˈdaʊmənt ɪˈfɛkt | 보유 효과 |
friction | frɪkʃən | 작은 장벽, 마찰 비용 |
default | dɪˈfɔːlt | 기본 설정, 기본 선택 |
salience | seɪliəns | 눈에 띄는 정도, 현저성 |
choice architecture | tʃɔɪs ˈɑːrkɪˌtɛktʃər | 선택 설계(환경) |
문제) What best completes the blank?
① ethical lapses best corrected by sterner lectures
② random noise that cancels out in large populations
③ a design parameter to be leveraged and constrained through choice architecture
④ proof that incentives no longer influence behavior
⑤ evidence that quantitative data should be avoided in policy
정답과 해설은 매주 토요일 공개!
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